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Hisense Europe will be headquartered in Ljubljana and provide corporate support services for all Hisense companies in Europe, the Slovenian Press Agency (STA) reported.

Gorenje will consist of the production company based in Velenje (75 km northeast of Ljubljana) and the subsidiaries of Gorenje Group.

Adapting to a new business environment requires a further strengthening of efficiency and simplification of Gorenje Group’s organization, the company said in a press release, STA noted.