In India, Apollo Tyres claims to be a market leader in the TBR market, and announced its debut in the extremely competitive TBR segment in Europe at the Commercial Vehicle Show in Birmingham last week. It has also become the first and only manufacturer to launch its TBR range exclusively online, with a new go-to-market approach, Apollo says. The international tire maker is looking to establish itself as the leader TBR technology in Europe.
The company has six manufacturing plants globally, including the recently inaugurated state-of-the-art greenfield factory in Hungary, along with four R&D centers spread around the world.
“For the European TBR market, we felt that a strong product offering was not enough as we saw an opportunity to innovate in the go-to-market approach” says Apollo Tyres’ chief retail and marketing officer, Marco Paracciani.
Apollo Tyres will pilot the delivery of its new TBR European tire range in the UK, Ireland, Belgium and the Netherlands, with Germany and other countries to follow.
Producing journalism that is worthy of the name is a costly business. For over 30 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.
