BAT says it aims to provide smoke-free products to 50 million consumers by 2030, in which heated tobacco products will play an essential role, alongside nicotine patches and e-cigarettes. This strategy closely follows the renewal of the tobacco industry based on harm reduction and environmental awareness, as it tries to move away from legacy issues related to its traditional products.
“Our nicotine patch factory, which serves nearly 30 export markets, is exemplary within our international group of companies, especially in the field of sustainability and innovation,” said Zoltán Orosz, executive director at BAT Pécsi Dohánygyár. According to him, developing the nicotine patch factory in Pécs, which is planned to become the biggest European manufacturer in the product category, will continue to be a point of focus.
The new nicotine patches factory in Pécs started operations in 2019, after an investment of HUF 7.5 billion. Following the company’s ESG commitments, the factory obtained a carbon-neutral certificate in 2021.
The tobacco factory in Pécs was bought by BAT in 1992. The Hungarian subsidiary is BAT Pécsi Dohánygyár Kft., which operates the tobacco factory with a history of 110 years, the cigar factory, handed over in 2014, and the nicotine patch factory, which opened in 2019.
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