“The introduction of the brand will be accompanied by a stronger than ever marketing campaign worthy of the cookieʼs international reputation,” Gábor Mayer, Managing and Sales Director at Mondelēz Hungaria Kft. said. According to Mayer, HUF 2 mln has been set aside for marketing purpose in the coming months.
The report also noted that OREO will be available in the most popular 44-gram, 110-gram and 176-gram packages in Hungary. The company sells approximately 25 bln OREO units annually.
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