HitEx began operations in September 2006, when Société Générale took over automobile leasing firm Oster Lizing Rt.
Although the conventional market is saturated, the company sees good growth potential on the market for the kind of special financial services that it deals with, Jean-Francois Gautier, manager of SG’s Specialised Financial Services Division said. HitEx decided to enter the Hungarian market because it believes that although growth on the personal-loans market is currently slowing, it can still be expected to grow by Ft 55 billion-Ft 60 billion in the coming three to five years from the current estimated stock of Ft 170 billion-Ft 180 billion in 2005.
Hitex finances high-value second-hand automobiles as well as motorcycle and boat leasing. The company plans to open five new offices next year, in Budapest, Pécs, Debrecen, Győr and Szeged.