Listen to the audio version of this article (generated by AI).
Listen to the audio version of this article (generated by AI).
The number of tourist arrivals increased 5.3% year on year, while tourism nights rose 3.6% compared with January 2025. Based on seasonally adjusted data, arrivals were up 4% and nights 2.7%.
Domestic arrivals climbed 4.6% to 494,000, while domestic tourism nights increased 2.5% to 1 million. Hotels accounted for 87% of domestic arrivals at commercial accommodation establishments, with hotel guest numbers up 6.2% from a year earlier. Domestic arrivals rose 11% in Budapest and 3.4% at Lake Balaton. The sharpest regional increase was recorded in the Pécs region, up 21%, while the Tokaj and Nyíregyháza tourism area saw a 3.9% decline.
International tourism also expanded, with foreign arrivals up 6% to 573,000 and international tourism nights up 4.4% to 1.3 million. Seasonally adjusted figures show increases of 5.8% in arrivals and 4.1% in nights. Hotels accounted for 87% of foreign arrivals at commercial accommodation, where guest numbers rose 6.4%. Foreign arrivals increased 7.8% in Budapest and 7.3% at Lake Balaton. The largest regional gain was in Greater Budapest, up 22%, while the Gyula region recorded a 23% drop.
A total of 20,367 tourist accommodation establishments hosted guests in January, including 2,088 commercial units — among them 924 hotels and 857 boarding houses — and 18,279 private or other accommodations.
Gross sales revenue at tourist accommodation establishments reached HUF 66.4 billion, up 8% at current prices from a year earlier. Spending using the Széchenyi Recreation Card totaled HUF 2.1 billion, down 4.5% year on year at current prices.
Producing journalism that is worthy of the name is a costly business. For over 30 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.
