Consumers rated the importance of quality 4.5 out of 5, with no significant variation regardless of age, gender or even household income. The ration of quality-conscious consumers is 53% in Hungary, compared to 54% in the CEE region and 52% in Western Europe, GfK said.
Hungarian origin is not so dominant a factor when selecting products form the shelves, the survey found: it rated 3.5 out of 5, with older people and those with better education giving it somewhat higher marks and those with high income rating it lower.
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