In 2006 ‘Herendi’ was the most popular porcelain brand in the USA, published US market research institute Luxury Institute, which „focuses solely on the top 10% of America’s wealthy”, citing a survey conducted last year.
According to the Luxury Institute’s 2006 annual Luxury Brand Status Index (LBSI) survey of Fine China Brands, Herend is the top-ranked fine china brand among the 29 brands tested, placing first overall, as well as in each component metric. Herend Porcelain Manufactory Zrt has an oversea revenue of $5 million – $6 million a year (€3.7 – €4.5 million). (Magyar Hírlap)
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