TV2 Group plans to launch ten new channels

History

Hungary’s second largest commercial channel, which was recently acquired by government Film Commissioner Andrew G. Vajna, is planning to launch ten new TV channels soon, a move that professionals say would completely reshape the Hungarian media market, Hungarian online daily index.hu reported late yesterday.

Each new channel is to offer thematic entertainment, in areas such as gastronomy and Hungarian cuisine, movies, music, lifestyle and even cartoons for children, index.hu added.

At Media Hungary 2016, a major conference for players in the media market held in Siofok yesterday, representatives of TV2 group said the channels run by the group have been lagging behind in viewership. With the recent change in ownership, the group is making long-term plans, according to reports.

The new channels are expected to be launched in the coming months.

According to reports, Vajna’s purchase of the media group was supported by a loan provided by Hungarian state-owned Eximbank. Despite this loan, and his position in government, Vajna has rejected speculation that TV2 would air government friendly news after the change in the ownership.

ADVERTISEMENT

Századvég raises GDP forecast to 7.8% Analysis

Századvég raises GDP forecast to 7.8%

Opposition parties to begin PM candidate primaries Elections

Opposition parties to begin PM candidate primaries

New editor-in-chief at Betone Studio Appointments

New editor-in-chief at Betone Studio

BFK developing regional cycling strategy City

BFK developing regional cycling strategy

SUPPORT THE BUDAPEST BUSINESS JOURNAL

Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.