TV2 Group plans to launch ten new channels
Hungary’s second largest commercial channel, which was recently acquired by government Film Commissioner Andrew G. Vajna, is planning to launch ten new TV channels soon, a move that professionals say would completely reshape the Hungarian media market, Hungarian online daily index.hu reported late yesterday.
Each new channel is to offer thematic entertainment, in areas such as gastronomy and Hungarian cuisine, movies, music, lifestyle and even cartoons for children, index.hu added.
At Media Hungary 2016, a major conference for players in the media market held in Siofok yesterday, representatives of TV2 group said the channels run by the group have been lagging behind in viewership. With the recent change in ownership, the group is making long-term plans, according to reports.
The new channels are expected to be launched in the coming months.
According to reports, Vajna’s purchase of the media group was supported by a loan provided by Hungarian state-owned Eximbank. Despite this loan, and his position in government, Vajna has rejected speculation that TV2 would air government friendly news after the change in the ownership.
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