This year, the jury of Superbrands, currently composed of 20 independent experts, met for the 18th time. The designation is awarded exclusively based on professional criteria and no applications are accepted. The jury uses a strict points system to decide which companies are worthy of the Superbrands label.
"In the competitive world around us, brands, users, and business partners need some kind of validation from time to time. The Superbrands Award is a great way to communicate 'doing the right thing' and to positively reinforce consumers. Winning a Superbrands award sends a clear message that the brand can still be trusted and that this is recognized and certified by a professional body. At the same time, winning the award is a good communication opportunity for business partners, and the positive message is accompanied by an additional message of trust and confidence on both sides – the brand owner and the potential brand user. This allows us to pass on useful information to our target group and move towards the desired image," said Gedeon Totth, professor at BGE, member of the board of the Hungarian Marketing Association, and chairman of the Business Superbrands Expert Committee.
Wellis was founded in 2003, and the company's products have become the choice of more and more people across the continent. Thanks to continuous development and growth, Wellis has become the largest manufacturer of hot tubs in the European market. The company manufactures hydro-massage pools, counter-current swimming pools, associated thermo-tanks, and poolside covers, employing more than 1,600 people.
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