Pick Szeged products win German brand prize


Products of Hungarian meat company Pick Szeged have won the "Top-Marke 2021" brand prize from German food industry journal Lebensmittel Zeitung in the salami category, according to a report by state news wire MTI.

Pick Szeged said its brand is the first Hungarian one to win the prize.

The company also made Lebensmittel Zeitung's TOP 100 list, competing with 5,000 other brands.

The prize is an acknowledgment of the scale of growth of Pick Szeged's salami sales in Germany as more households bought the company's products.

Pick Szeged's exports to Germany rose 20% to over HUF 10 billion last year. Those sales accounted for 71% of the company's total turnover from exports.

The brand's salamis' "characteristic taste and seasoning, composition and manner of production" set the products apart for German consumers, Pick Szeged CEO István Takács said.

Pick salami products also enjoy wide distribution among German retailers, unmatched by any other Hungarian FMCG company.

Pick Szeged is the biggest member of vertically integrated Hungarian agribusiness Bonafarm. It employs 2,100 people to turn out some 40,000 tonnes of meat products a year. The company's flagship Original Wintersalami makes up close to 11,000 tonnes of that output.

The company had net revenue of HUF 72.2 bln last year, public records show.

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