Private investors from Switzerland and Hungary financed the cost of building the warehouse-store and shop.

Bijó Elelmiszer Kereskedelmi, set up in August 2013, plans to open another retail shop in the city of Debrecen in April and 14-19 more shops throughout Hungary by the end of 2014.

The first shops will be under private ownership, though the company plans to establish a franchise system to operate shops over the longer term.

Bijó could reach turnover of up to HUF 5 billion in two to three years, Dóra Kenéz, investment director of Help2StartUp said, putting the respective Hungarian market at HUF 30 billion a year.