BBJ: Why introduce this service now when many of the biggest companies are trying to get their employees back to the office? Offices already have internet.

Gábor Fülöp: True, but many companies, usually SMEs, operate in locations where the internet access typical of a city is not an option. We provide a solution that can immediately function as a business internet access choice on par with wired access. This operates absolutely with the same quality as physical cabling, but you don’t have to drill holes through the walls, and you don’t need someone to fix it for you; you turn it on, and it works.

BBJ: How does it work?

GF: Imagine a router, a device that needs to be plugged in but gets its 4G or 5G signal from the air. And then, the business or household immediately has high-speed internet access that is on the same level of connectivity as if you plugged a cable into your computer. You basically place a box where you operate. We also offer a free 30-day window to try it out and return it if it doesn’t work. And the Wi-Fi does work; we provide a three-month charge-free trial period.

BBJ: How do you handle cybersecurity in all this?

GF: We are very aware that, as everything goes online, cybersecurity is a growing concern. We have services to address this. For SMEs, we have Netpajzs. This filters out malware and potential attacks from the dark web for a monthly fee of a couple of hundred forints. This covers phones and computers as well. We also provide security services for our corporate clientele. Besides online connectivity, they will also get online safety for their operation from the same source.

BBJ: Tell us about your current strategy. If I were a potential customer, what would I hear?

GF: We approach customers based on their size and market position, differentiating whether you’re a small business or a corporation. Following this line of thought, we have just launched a product line specifically for smaller companies that will include greater data allowance, improved customer service, and the Netpajzs security option. Basically, a business gets everything it needs. One provider covers all services.

BBJ: What should bigger businesses expect if they become a client?

GF: We can offer individualized security options, which means different fees and a more complex portfolio. This also entails different degrees of customization. If you’re a small business and want to buy a suit, we can take it in if it doesn’t fit perfectly. If you’re a corporation, we can tailor whatever you want and your business needs.

BBJ: Do you have the people for this? A recurring issue in the Hungarian labor market is the lack of professionals.

GF: Yes. We constantly monitor customer satisfaction and are happy to say we are improving. Our customers are satisfied; we see minimal churn.

 

Yettel’s IrodaNet service for SME businesses responds to real user needs: it offers a fully mobile-networked, portable device that overcomes the limitations of traditional cable-based internet solutions. Built on nationwide 4G and the increasingly available 5G coverage and a stable, reliable network, the package provides unlimited internet access for multiple employees via a single router, with the flexibility to work from anywhere, following a quick and easy set-up. By activating the free-of-charge “Anywhere Mode,” colleagues can use the company office router anywhere in the country for 10 days a month, offering considerable flexibility compared to wired internet solutions. The 10-day period can be optionally extended by two additional 10-10 days for a small fee.

This article was first published in the Budapest Business Journal print issue of November 17, 2023.