The new service can send advertisements and store discount vouchers in SMS messages to smartphones of passers-by, based on location data using big data analytics, real time technology and “geo-fencing.” Consumers are more likely to open a marketing-driven SMS (98% likelihood) than a Twitter tweet (29%), an e-mail (20%) or a Facebook post (12%), marketing experts say.
However the service will not track consumers and is 100% spam free, ITSH CEO Csaba Bőthe said. Tracking means recording and marking on a map every single place – shop, cinema or friend’s house – where a smartphone holder goes.
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