Urban (pictured) started at Apollo Vredestein on July 1. Earlier, he was product and business unit marketing director in consumer tires for the Middle-East and Africa for Goodyear Dunlop. Urban has 22 years of experience in the automotive industry, and specifically in marketing, sales and management functions.
“I am very happy to join such a dynamic and very customer focused company like Apollo Vredestein and to be part of such an excellent Management Team” Matthias Urban said in a statement.
His predecessor Jaap van Wessum started his career at Apollo Vredestein more than 20 years ago as a trainee in the export department, later holding various positions in the field of marketing and sales. For the last six years Van Wessum was responsible as Head of Sales in 2010 and will remain with the company to ensure a smooth transition by the end of the year.
“Apollo Vredestein is delighted that Matthias Urban is joining Apollo Vredestein. With his wealth of knowledge and experience within the tire industry, he is sure to become a driving force in the development of our business in Europe,” said a statement from Mathias Heimann, president of Europe & Americas for Apollo Vredestein.



