The Centrade Cheil communication group operates in ten markets throughout Southeastern Europe, bringing an exchange of know-how, with proven expertise and complementary competences, the company says. Aside from Hungary, Centrade Cheil is currently operating in Romania, Serbia, Croatia, Slovenia, Montenegro, Bosnia & Herzegovina, Macedonia and Albania; the company says it sees the Adriatic and Balkan regions as important and fast-developing markets.
“We have big ambitions for the Hungarian market and look forward to getting to know each other better,” said Radu Florescu, CEO of Centrade Cheil. “Hungary has great business growth potential and its central position, between East and West, makes it an even more interesting and diverse environment. I am convinced that the strategic partnership will translate into growth performances for our clients.”
Viktória Buday, Group Account Director of Centrade Cheil Hungary, added: “Our strength is the shared know-how base and complementary services in several countries with 20 years of ‘Western’ and ‘Eastern’ experience, integrated services, knowledge in all the big industries of a market, comprehensive capabilities, agile structure and mindset in the Centrade Cheil network. We are happy to have gained the confidence of Samsung Electronics Hungary for all-digital, and hope to explore further opportunities in 2017.”
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