Advertising spending in the print media was up 0.37% at HUF 32.35 billion.
Internet-based spending was up 21.9% at HUF 65.95 bln, while direct marketing spending reached HUF 31.91 bln following a 8.93% growth.
Radio networks saw HUF 9.57 bln of spending, up 5.63% compared to 2015, while advertising in cinemas totaled HUF 2.38 bln.
The MRSZ said data on ad spending is encouraging, but that looking at market tendencies behind the raw figures presents a more mixed picture.
In 2016, spending by the Hungarian government and its agencies was up by an estimated 80% and several important sports events also boosted spending, said MRSZ President Zsolt Urbán.
Urbán noted that ad spending per head was still lower than in the pre-crisis years and regulatory changes in the legal framework are causing some uncertainty among market players.
Producing journalism that is worthy of the name is a costly business. For over 30 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.
