In one year, the percentage of online shoppers among Hungarians aged 18-59 grew from 16% to 26%. One contributing factor is the fairly good internet access: 76% of Hungarian housholds have such a connection, Nielsen market research company told business daily Világgazdaság.
Commercial revenues increase by 4-6% every year in traditional channels. Compared to that, in the virtual space the revenue increase is 20-30% each year.
The products sold are mostly from the technology and clothing sectors, but orders have started to increase for fresh food too, Ferenc Dávid, the secretary general of the National Association of Entrepreneurs and Employers told Világgazdaság.
Despite the comfort offered by online shopping, buyers still have a fair amount of distrust. About 48% of them would like to try the product before buying it and 23% of respondents do not trust online payments.
Recurring buyers are not happy either: 74% complained that the shipping cost is paid by the buyer in the case of returning a flawed product. Beyond that, 30% are unhappy with delays in shipment and 27% are reluctant to register their personal data.
Producing journalism that is worthy of the name is a costly business. For over 30 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.
