Research by Black Friday Global reveals that almost half of Hungarians are planning to participate in Black Fridayʼs shopping events, up from 44% last year.
Slightly more than 54% of those who participate in Black Friday aim to shop both online and in traditional stores, compared to 28% last year. This trend points towards a move away from shopping exclusively online (55% in 2017, 42% this year), or in traditional stores (16.5% in 2017, 4% this year).
Hungary is in second place among 55 investigated countries, behind only Pakistan in terms of sales growth on Black Friday compared to a regular Friday. Sales are 9,750% higher in Hungary on Black Friday, the research says. On average, Hungarians spend HUF 47,380 on Black Friday, with fashion, electronics and shoes topping the list of the most sought-after products.
The average discount rate on Black Friday in Hungary is 55%, with an average Hungarian saving HUF 57,909 during a shopping trip.
The full survey can be found here.
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