Capital Communications says Impact Branding, which it developed, applies the disciplines of impact assessment and focus to brand value enhancement and communications. The aim is to help organizations and companies to create sustainable brands and communicate their sustainability efforts and achievements effectively.
The company, which has more than 25 years of experience in PR and international relations, has opened in Switzerland as a member of Impact Hub Geneva, which brings people together to enable the transition into a more inclusive and respectful future.
As a first step in the process of establishing its own branch office in Geneva, the agency says it is a strategic choice to embed itself in a supportive sustainability-focused community, and to participate in the growth of Geneva’s sustainability ecosystem.
“We feel that the market and Capital Communications have together reached a development point which made this move essential and important,” said Gabor Hegyi, founding managing director of Capital Communications.
“As our focus on sustainability and impact developed, so did our relationship with Geneva and the Swiss market, alongside the global business and financial community’s growing concern with sustainability and the UN SDGs [sustainable development goals]. The result is a natural fit.”
Senior consultant Paul Mackintosh explained that, “Geneva is our choice for expansion because it has the critical mass of both international policy bodies and financial enterprises needed to create a key center for sustainable finance, while driving adoption of sustainability priorities and the SDGs. We plan to support Geneva’s rise as a major global nexus for impact investment and sustainability-focused business.”
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