The program's aim is to support professional organizations working with children aged between nought and six years at risk of developmental problems or disabilities, as well as their families.
Penny notes that seemingly minor developmental, neurological, locomotor, and behavioral problems can lead to difficulties at school, in family life, and later on in the labor market. Unfortunately, the ongoing coronavirus pandemic makes the operation of organizations providing development and therapy difficult.
"For our retail company, social responsibility is of the utmost importance. That is why we try to support as many good causes as possible not only in Europe, but also locally, including in Hungary, to strengthen our commitment to the people living in our environment," says Florian Jens Naegele, CEO of Penny Market.
"This is especially true for initiatives that help people in need, including children. We hope that thanks to our support, many more families and children affected by the program will have taken advantage of the early development services provided by the organizations involved," he adds.
Under the UNICEF program, the Százhalombatta Parents' Forum Association, the Odú Center in Szeged, the Down Syndrome Foundation Early Development Center, the Budapest Early Development Center, and the Vadaskert Foundation have all received funding.
"When we invest in early development, we are sponsoring the future: timely screening and therapy can affect a person's entire later life," explains Antónia Mészáros, executive director of UNICEF Hungary. "At UNICEF, we believe that every child should have the opportunity to develop their potential. The organizations supported by this grant have done even more: in the middle of an epidemic, they have given hope and support to parents and help to children, if necessary by reorganizing their activities a thousand times."
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