According to the marketing manager of an agency in Budapest specializing in web stores, predictability has returned to the Hungarian online sector.
Last year brought amazing growth, with 80% of web stores significantly increasing their revenue, and most able to improve their profit rates as well. The year 2020 resulted in an annual growth rate of approximately 45%, almost three times the preliminary expectations.
The number of active buyers increased slightly, while the order frequency and average order value increased significantly.
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