The global measurement and data analytics company told the paper that in value terms, the market for plant-based substitutes for cheese, milk, and yogurt grew to HUF 23 billion last year from HUF 18.5 bln in 2020.
Plant-based drinks accounted for three-fifths of the market.
Branded products made up 85% of the total. Nóra Csuti, the marketing director for Danone Hungary, which sells Alpro brand plant-based products, said sales growth in the category has been "in the double digits for the past two years."
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