The automotive audio supplier says its Hungarian operation serves premium manufacturers including BMW and Mercedes, giving the project a direct link to German automotive supply chains as production capacity grows in central Hungary.
Biggeorge Property handed over the first industrial building at LogStar Park Fehérvár on Sep. 4. PSS will occupy the custom-built production and office facility under a 15-year lease, extending a Hungarian manufacturing presence that dates back to 1995.
The company currently employs about 370 people in Székesfehérvár. The Szabadbattyán expansion is expected to create more than 110 additional jobs, increasing the local workforce as PSS adds production space and equipment for automotive components.
PSS Hungary general manager Mihály Müller said the company plans to invest about EUR 15 million in the expansion through 2030. The program includes installing 32 injection-molding machines and is intended to lift capacity to around 40 million components a year.
The new facility was developed specifically to the tenant’s technical and operating requirements. Biggeorge Property said the building will function as both a modern production hall and office site, providing a long-term base for a supplier that has been part of the Székesfehérvár industrial area for three decades.
The development also marks the first completed building at LogStar Park Fehérvár. Biggeorge says the wider business park in Szabadbattyán covers about 1 million sqm of land. The plan is to offer approximately 500,000 sqm of hall and office development capacity. The site sits close to the M7 motorway and the main roads linking the Székesfehérvár area with Budapest and western Hungary.
For the developer, securing a 15-year industrial tenant provides an anchor for a much larger planned logistics and manufacturing site. Biggeorge Property CEO Tibor Nagygyörgy said the company is pursuing both long-term leasing and land sales at the park as it builds out the location for manufacturers and logistics operators.
The German relevance of the PSS expansion comes from both its customer base and its wider European production network. Müller said the Hungarian team supplies premium and luxury automotive brands including BMW and Mercedes, as well as the Indian Tata Motors-owned British brand Jaguar Land Rover, and the Swedish brand Volvo, now owned by China’s Geely Holding.
BMW and Mercedes in particular tie the Hungarian operation directly into German vehicle manufacturing supply chains. PSS itself is headquartered in Belgium rather than Germany. Its operating footprint, however, includes a manufacturing and customer-engineering site in Esslingen, Germany, alongside manufacturing in Székesfehérvár. The company’s official corporate profile lists both locations as part of a network that also includes plants and engineering operations in Belgium, China, Malaysia and Mexico.
That structure gives the Hungarian plant a cross-border role inside a European supplier that works with several of the continent’s largest automakers. PSS says it has more than 3,900 employees globally and produces more than half a million loudspeakers a day across its network. Its automotive business develops and manufactures sound components and systems for vehicle manufacturers, while its broader portfolio also includes custom audio applications.
The decision to add injection-molding capacity in Hungary is notable because automotive suppliers remain under pressure to balance labor, energy, logistics, and capital costs while meeting premium manufacturers’ quality requirements. PSS has not disclosed how it will allocate the additional 40 million-component annual capacity among individual customers.
What is confirmed is that the Hungarian operation already supplies those brands and that PSS is committing additional capital, machinery and employment to the region. The expansion therefore strengthens Hungary’s existing role within a supplier network connected to German premium automotive manufacturing without relying on a new greenfield investment by a German parent company.
The project also fits the industrial profile of the wider Székesfehérvár area, one of Hungary’s established manufacturing centers. Access to the M7 corridor gives suppliers a direct road connection toward Budapest and western European markets. At the same time, the long-term lease reduces property risk for PSS as it invests separately in production equipment.
For German Country Focus readers, this distinction matters. The core investment is Hungarian, and the parent company is Belgian. Still, the project is economically relevant to German industry because the local plant is part of the supply chain serving BMW and Mercedes and because PSS maintains its own manufacturing and customer-engineering presence in Germany.
The next phase will be the production ramp-up associated with the new machinery and hiring program. PSS has set 2030 as the horizon for the roughly EUR 15 mln expansion, while the new hall gives the company the physical capacity to grow in a region where it has already operated for three decades.
The project also shows how a supplier can deepen its Hungarian footprint without separating that operation from the wider European manufacturing map. PSS’s plants in Hungary and Germany sit inside the same corporate network, while German vehicle makers are among the customers supported by the company’s Hungarian team.
Once the planned investment and staffing are completed, the Szabadbattyán facility will deepen PSS’s Hungarian manufacturing base while reinforcing the cross-border links that connect central Hungarian suppliers with German premium vehicle production.
This article was first published in the Budapest Business Journal print issue of October 2, 2026.
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