Employers now rank reliability as the top competency at 90%, followed by physical endurance at 57% and professional experience at 56%.

Recruitment relies heavily on employee referrals at 90%, while job portals account for 81% and Facebook for 76%, with TikTok at only 4%.

Nearly 55% of firms say the biggest challenge in hiring skilled workers is the gap between wage expectations and salary offered, and 45% report that even the number of applicants has become a critical issue.

In operator roles, 40% of companies cite unreliability as the main problem, followed by poor work attitude at 38%, and high turnover at 36%.

Slow processes and weak candidate engagement cause major losses late in hiring, making fast commu nication and a strong candidate experience increasingly decisive.