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Hungary’s e-commerce imports climbed 20-22pc, while orders from domestic webshops and ones in other European Union member states rose 6-7% during the year, PwC’s survey of digital commerce shows.
Hungarians spent around HUF 2.1 trillion online in 2025, some 8% more than a year earlier.
Order numbers also rose 8%, to more than 120 million.
China’s Temu was the biggest online platform, serving 2.1 million Hungarian consumers.
Temu was also market leader in terms of order numbers and purchase value.
The survey shows 41% of online shoppers pick up their orders from parcel lockers, of which there are close to 10,000 in Hungary. Almost half of online orders are pre-paid.
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