With this step, the facility in Legnica officially joins the Green Holding group, further strengthening the company’s footprint in the Central and Eastern European fresh produce market.

As a result of the deal, Green Factory’s annual revenue now exceeds HUF 120 billion, with eight plants serving customers daily in 12 countries and supported by more than 1,500 employees. The acquisition expands the group’s reach in fresh vegetables, salad mixes, and ready-to-eat salads across the region.

A family-owned Polish business, Green Factory has built its integrated “farm-to-table” model for nearly three decades. Its structure includes in-house cultivation (Green Crops), hydroponic systems (Smart Vegetables Innovations), and a dedicated logistics network (GFL), ensuring quality, supply security, and flexibility. The company works closely with leading retail and foodservice partners and is present in several Central European markets under its Fit&Easy and Primavega brands, as well as through private label solutions.

“Nearly three decades of developing Green Holding around the farm-to-table model have brought us to this milestone,” said Artur Rytel, owner and CEO of Green Holding. “The closing of this transaction allows us to transcend borders and achieve a scale we could not have dreamed of just a few years ago. In the category of fresh vegetables, salad mixes, and ready-to-eat salads, we are becoming one of the leading companies in the Central and Eastern European region. This is a milestone for the entire group and the beginning of a new growth phase, built on quality, innovation, and responsibility.”

With Eisberg’s facilities in Poland, Hungary (Gyál), and Romania (Pantelimon) now fully integrated, Green Factory’s production and supply system covers the region more extensively.

“The closing of this transaction is a natural step in Green Factory’s growth strategy, which we have pursued for years,” said Michał Wólczyński, CEO of Green Factory CEE. “In recent years, we have grown from a local producer into a regional leader across several Central and Eastern European markets. This would not have been possible without the hard work of many people who have built the strength and credibility of Green Factory and our consumer brands every day. We are expanding effectively, striking a balance between optimizing our well-established activities and exploring new markets, technologies, and products that open further growth opportunities.”

According to the company, the combined resources will enable it to deliver a broader product portfolio, greater operational flexibility, and higher levels of supply security to partners, while maintaining a strong commitment to sustainability and responsible operations.