The survey of nearly 400 consumers found that over half (57.2%) participate in prize games at least once a month, and many have won prizes worth more than HUF 50,000.
Shopping vouchers were cited as the most desirable reward. Online games (66%) and post-purchase draws (57%) were the most popular formats, while more than 80% of respondents said they had taken part in instant-win games such as scratch cards or wheel of fortune promotions.
Respondents were most motivated by guaranteed gifts or discounts (26.4%), followed by the thrill of participation (21.8%) and the hope of winning high-value prizes (19.7%).
More than 90% had taken part in promotions linked to their spending, and a striking 78% said they would spend more in-store if doing so enabled them to join a prize game.
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