The watchdog said that the Consumer Protection Cooperation (CPC) Network of national consumer authorities and the European Commission had notified Temu of a number of practices on its platform that infringe EU consumer law, following a coordinated investigation at European level.
Authorities take issue with Temu’s use of fake discounts, pressure selling, forced gamification, missing and misleading information, fake reviews and hidden contact details.
GVH noted that it had launched a procedure against Whaleco Technology, the European operator of Temu, in March.
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