Over the past three weeks, there has been a notable surge in interest in water-related products. For instance, searches for water guns have increased by 2.5 times, while inflatable mattresses have seen a 30% rise. These items are particularly popular for enjoying the cool waters of Lake Balaton or other refreshing spots. Additionally, the summer refreshment experience is incomplete without citrus drinks, leading to a doubling in searches for lemon squeezers and an 80% increase for fruit presses. As many people head to nature for relief, hiking poles and sleeping bags have also seen a rise in interest.
There has been a remarkable 4.5-fold increase in searches for children's sunglasses, and, interestingly, searches for sugar have surged by 159%. However, the primary concern remains the soaring temperatures, evidenced by a sixfold increase in searches for portable air conditioners and a fourfold increase for traditional air conditioners.
In the Czech Republic, there has been a significant uptick in searches for portable air conditioners (264%), fans (210%), dog pools (89%), air coolers (67%), surfboards (45%), and fishing rods (32%). Interestingly, searches for briefcases have increased by more than 2.5 times, indicating a desire to work from cooler locations. Moreover, saunas and infrared saunas have garnered 126% more interest, while searches for golf carts have risen by 112%.
Slovaks have also shown a significant increase in searches for portable air conditioners (436%), along with recreational items such as paddles (81%), luggage protectors (70%), boat motors (63%), water bottles (62%), lemonades (58%), and motorcycle bags (53%). Fitness remains a focal point, with a more than sixfold increase in interest for dietary supplements.
In Slovenia, fruit presses (215%), paddles (191%), and scooters (122%) have received the most searches, along with hiking backpacks (85%) and hammocks (72%). Unsurprisingly, air conditioners led the way with a more than fourfold increase in interest.
Romania has seen a dramatic tenfold increase in searches for mobile air conditioners, followed by a sixfold rise in fan searches. The heat's impact on work is evident, with a doubling in searches for laptop cooling devices. Other popular items include fishing reels (61%), pest control products (83%), board games (67%), and LEGO sets (24%). However, garden sprinklers dominated the search landscape with a nearly 30-fold increase.
In Bulgaria, searches for car tires have tripled, while steam cleaners and fans have doubled in interest. Camping chairs and paddles have seen more than a 60% increase, with treadmills up by 55% and boats by nearly 40%.
In Croatia, fans saw a staggering 367% increase, followed by air conditioners at 358% and humidifiers at 262%. The need for humidifiers is partly due to the drying effect of continuous air conditioning. Additionally, there was a doubling in searches for paddles, hand mixers, and travel bags, with a near tripling in interest for food dehydrators. Searches for life jackets nearly doubled, and there was a 45% increase in interest in jacuzzis.
In Serbia, mobile air conditioners led the search market with a 620% increase, followed by fans at 242%. Pool accessories saw a 73% rise, with pool pumps and filters also popular at 84%. Bicycles (89%) and children's shoes (121%) were in high demand, along with fishing equipment (153%) and sunglasses (100%).
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