GVH said Aldi touted "100% fresh and Hungarian meat always in stock" in signage over coolers that were not necessarily exclusively stocked with Hungarian products.

Responding to the announcement, Aldi Magyarország said it continued to stand by a pledge, made in November 2021, to stock fresh poultry, pork and beef only from local suppliers in its permanent inventory. Shoppers can make distinctions between fresh meat from Hungary and other products based on packaging, it added.

The initial timeframe for the GVH probe is three months.