The company's new branding and design will also be implemented in both B2B (business-to-business) and consumer communications. The new design will be gradually introduced at around 1,000 OMV service stations, which serve more than 650,000 customers daily. The new brand identity will also appear in the rapidly expanding eMotion electric charging network.
The new.omv.com website will be the first to showcase the new identity and brand strategy details. In Hungary, the new brand features will appear in communications following the transformation of the service stations.
"At OMV, we work to help keep our customers moving. Our goal is to simplify and further improve the service for motorists by anticipating their future needs and expectations and offering a range of innovative, sustainable services. Our new brand identity and 'Forward for Good' slogan express our constant strive to advance in every area," said Botond Kováts, marketing director.
The visual identity introduced in 1995 is now being transformed based on a comprehensive brand strategy, the company tells the Budapest Business Journal.
The central element of the new brand design is a symbol representing OMV's integrated chemical, fuel, and energy activities in line with the principles of sustainability and the circular economy. It embodies continuous movement and development while building on the company's heritage and paving the way for the future, OMV explains. The new identity colors refer to the brand's origins and history. However, the renewed color scheme also ensures a timeless and modern appearance in the digital world.
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