Online turnover accounted for 9.6% of total retail sales, down from 10.4% in 2021 as brick-and-mortar businesses gained ground.
GKID chief consultant Norbert Madar said more frequent online purchases drove growth: the number of online orders climbed 12% to 77.1 million, while the average order value edged down 2% to HUF 17,200.
Consumers placed 21 orders online, on average, up 13% from 2021. Residents of Budapest placed over 30 online orders on average.
Around 5.1 million consumers in Hungary made purchases online last year. About 3.1 million bought goods and the rest purchased services.
The latest data show there are 32,000 webshops active in Hungary, 4% fewer than 12 months earlier. Around 65% of stores have annual revenue under HUF 100 mln and 13% have a yearly turnover above HUF 1 bln.
Producing journalism that is worthy of the name is a costly business. For over 30 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.
