The association said it had initiated talks with the government on the matter.

MRSZ said its members wanted to continue to make a "fair contribution" to next year's budget by paying various taxes, but all shared the view that reintroducing the ad tax would work against economic growth. The association added that a study on the multiplier effect of the ad industry showed that every single forint spent on advertising added 10 forints to economic output.

Late last year, lawmakers suspended the application of the ad tax until the end of 2023.