Board Game Looks to Teach Successful Company Building
Csaba Rácz, CEO of MiniCRM
Looking for something to encourage your child’s inner “Baby Boss” this Christmas? The first Hungarian-designed, business-building strategy board game hit the stores earlier this fall. Produced by MiniCRM, a firm that specializes in customer relationship management, “Cégépítők” (“Company Builders”) is aimed at people who want to learn how to run a company in a playful way without putting tangible assets at stake.
Hungary has always been a country with a tradition of board games that aim to improve the financial education of younger generations. Almost every Hungarian between the ages of 20 and 80 remembers “Gazdálkodj Okosan,” which could roughly be translated as “Be Smart With Your Money.” It was first released in the 1960s to fill the gaping hole left by the banned capitalist boardgame classic “Monopoly” in socialist Hungary.
Then there is “Takarékoskodj!” (“Save Up!”), released towards the end of the Kádár era, a less popular but more advanced game, where players could very quickly learn how important car insurance is and how they could even go on holidays abroad if they save enough money. Still, these games focused more on individual finances than “capitalistic” ideas like company-building.
“Cégépítők” differs from its forebears in that it offers a scenario where each player is responsible for making their own fortune by building a company, shaping its profile, and steering it towards success.
The business strategy game for two to four players has been available in stores since late October. Thankfully, players are unlikely to flip the table when losing after landing on the wrong space after hours of careful strategizing, as in the case of “Monopoly,” as a single game only lasts between 30 and 90 minutes.
The board game itself was created by Zoltán Győri, a popular vlogger who was looking for a delicate balance between understandability and complex gameplay. The game space is modular, meaning that it was constructed using multiple elements, with visuals designed by Endre Koliger.
“I aimed for an intuitive gameplay, as the primary target audience is not necessarily advanced players, but those who want to play something more serious after the game ‘Gazdálkodj Okosan,’” says the creator.
The key to winning a round is how you can make the best use of the resources at your disposal and what decisions you come up with in a relatively short timeframe, making the game an enjoyable experience even for those who have considerable business experience. Naturally, the other players represent your competition.
“Our customer relationship management software and other developments are based on the knowledge of more than 2,000 SME customers. MiniCRM, based on its feedback, is a strategic tool for building a company that facilitates operations and business decision-making. We wanted to pass this knowledge on to others, which is how the idea of a board game was born,” recalls Csaba Rácz, CEO of MiniCRM.
“Board games are experiencing a renaissance, as they teach and combine strategic thinking with fun in a playful way,” he notes. “‘Cégépítők’” is particularly suitable for giving players a taste of what it takes to run and successfully manage a business without real-life stakes. Besides being fun, the board game has the elements that create the business atmosphere and player flow, and the CRM cards that appear as special skills make it even more rewarding,” Rácz explains.
The Company Behind the Game
Csaba Rácz sees a clear analogy between the special cards in the board game and real CRM systems, as he says MiniCRM can contribute from the first moment to the conscious, targeted and systematic building of a business in real life.
MiniCRM itself is a business success story, present in the Hungarian and Romanian markets for some 14 years and now employing almost 100 people. Today, it is Hungary’s market-leading CRM system and is already in use at nearly 2,000 Hungarian SMEs. The system offers essential functions for every company, such as efficient task handling, transparent customer database management and decision-support reports.
The company’s domestically-owned Hungarian-language system has been continuously developed for 14 years to better meet the needs of micro-, small- and medium-sized enterprises.
The “Cégépítők” board game has been available at KellerMayer, Regio Játék, Müller drugstores and Játéknet since the end of October. More information about the company is available in English at www.minicrm.io and the game (in Hungarian only) at minicrm.hu/tarsasjatek
This article was first published in the Budapest Business Journal print issue of December 1, 2023.
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