Plums are cultivated on 6,600 hectares in Hungary, but bad weather during spring reduced the potential harvest while storm damage in June lowered the quality, MTI noted.

The annual harvest has ranged between 50,000 and 80,000 tonnes in recent years, with production averaging around 8-13 tonnes per hectare, which would need to be doubled for it to be economically viable, Apáti stressed.

Around 80% of Hungarian plums are sold on the domestic market, while 20% of the harvest is exported.