Mondelez said it had made the commitment to make all of its European biscuit brands from the Harmony wheat by the end of 2022.
Last year they used wheat grown in the Sustainable Wheat Program for 91% of their biscuits made in Europe. By the end of this year, this will be the established practice for the biscuits made in Hungary as well, including the "Győri Édes" products.
The Harmony Program, launched in France ten years ago, supports biodiversity and good environmental practices in European wheat production.
It now involves more than 1,500 farmers and 18 mills in Belgium, the Czech Republic, France, Hungary, Poland, Italy, and Spain. Harmony wheat was first sown in Hungary in in 2019 and harvested in July 2020.
Mondelez said its Székesfehervar plant makes 16,000 tonnes of biscuits a year.
Győri Keksz (based in Székesfehérvár) had revenue of HUF 9.9 bln in 2021, public records show.
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