In advertisements of its Vodafone RED VitaMAX package run over about four months late in 2012 and early in 2013, the company failed to inform subscribers that top-ups made before the switch to the package became non-transferable after a period of just 30 days, GVH said. The GVH said it counted as aggravating factors in its assessment of the matter the broad scale of consumers affected as well as the fact that it believed Vodafone had misled consumers on eight separate occasions in the past five years.
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