German discount chain Lidl is launching mobile telecommunications services in Hungary, daily Nepszabadsag said on Wednesday, citing the website hwsw.hu.
Lidl will not enter the market as a mobile virtual network operator, but as a reseller of Lidl-branded services, the paper said. Magyar Telekom will be Lidl’s partner in the business venture, it added.
Lidl has about 150 shops in Hungary.
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