The competition office (GVH) has fined Sax Kereskedelmi és Szolgáltató Kft HUF 1.5 million for misleading advertising of its anti-itch device called Itch Stopper. GVH said that in advertisements between September 1, 2008 and December 20, 2010 Sax Kft made claims which it could not substantiate with clinical test results.