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Teslaʼs official dealership is in Prague’s Vysočany district, where the company already operates a service center. Visitors to the showroom can try all Tesla models, including the Model S and X, as well as the most affordable Model 3, which sells for CZK 1.2 million (EUR 46,560). The prices of the electric vehicles are defined by a unified price list for the Czech market.

There are several hundred Tesla owners in the Czech Republic. Until now, Czech customers who wanted to buy a Tesla had to do so through a foreign dealership.

Market experts say the opening of an official Tesla sales point is unlikely to significantly increase their numbers.