New managing director at LG Electronics Hungary
Sung Sik Choi took over as the new managing director of LG Electronics Hungary in April, according to a press release sent to the Budapest Business Journal.
LG Electronics' Hungarian subsidiary also functions as its regional center coordinating the commercial activities of 10 countries in the Southeastern Europe region (Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Kosovo, Macedonia, Montenegro, Romania, Serbia, and Slovenia).
Sung Sik Choi started his career with LG more than 20 years ago and has held several senior management positions in LG Group's consumer electronics business.
According to the press release, the new managing director will aim to further strengthen the brand's dominance in key segments such as consumer electronics led by premium OLED televisions and high-end home appliances and to further expand the range of innovative products available in the region, including in the IT devices market.
"It is a great honor and an exciting opportunity for me to strengthen the presence and position of the LG brand in Hungary and the markets of Southeastern Europe," said Sung Sik Choi. "Our broad and steadily expanding product portfolio, including consumer electronics, home appliances, laptops, IT products, and air conditioners, brings unique solutions and features to the homes. I'm proud that LG is a trusted brand in the region that has been able to make everyday life better and more comfortable for local consumers through continuous innovation for 30 years."
SUPPORT THE BUDAPEST BUSINESS JOURNAL
Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.