LG Electronics' Hungarian subsidiary also functions as its regional center coordinating the commercial activities of 10 countries in the Southeastern Europe region (Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Kosovo, Macedonia, Montenegro, Romania, Serbia, and Slovenia).
Sung Sik Choi started his career with LG more than 20 years ago and has held several senior management positions in LG Group's consumer electronics business.
According to the press release, the new managing director will aim to further strengthen the brand's dominance in key segments such as consumer electronics led by premium OLED televisions and high-end home appliances and to further expand the range of innovative products available in the region, including in the IT devices market.
"It is a great honor and an exciting opportunity for me to strengthen the presence and position of the LG brand in Hungary and the markets of Southeastern Europe," said Sung Sik Choi. "Our broad and steadily expanding product portfolio, including consumer electronics, home appliances, laptops, IT products, and air conditioners, brings unique solutions and features to the homes. I'm proud that LG is a trusted brand in the region that has been able to make everyday life better and more comfortable for local consumers through continuous innovation for 30 years."
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