Activé, launched only last October, has joined the group of Red Dot-winning brands such as Siemens, Apple, and Bulgari. FiberShake is a shake aimed at health-conscious consumers, made with natural sweeteners and, as the name implies, fiber.

“During the fast-paced weekdays, there is only very little time available for a nutritious breakfast, sadly,” says Bálint Vadász, who came up with the idea of Activé. “By creating FiberShake, we are offering a quick, simple, and heavenly solution for this. While it can be done in a matter of a few seconds, there is development which lasted for years behind it.”

“If I had to summarize Activé in one word, I would say UX [user experience],” says Dóra Melher, the designer of the packaging. “Our goal was creating packaging that channels the user-friendly approach of the online world to a physical product. Besides making a unified design, vibrant and lively colors, as well as classic iconography, all had a special role.”