Hypermarkets and chemists accounted for two-thirds of sales in value terms, Nielsen said.

The biggest increases, in value terms, among 20 product groups Nielsen tracks, were seen for toilet paper, paper tissues, moisturisers, face and eye cream, and paper towels. Sales of these products rose 3-7%.

In volume terms, sales of toilet paper, air fresheners and face and eye cream rose 4-8%.

Sales of insect repellent jumped 45% in value terms to exceed HUF 5 billion as a wet spring and summer last year provided favourable conditions for mosquitoes and other insects.

Sales of brand products accounted for 17% of the total, unchanged from a year earlier.