Major said sales of CRM software now make up 10% of Oracle’s global sales, with a similar figure for domestic sales. Major added that since the growth of Hungarian companies has become increasingly contingent upon the efficiency of their CRM systems, whose basic software many have already installed, it is estimated the regional CRM market will grow 50% annually in the coming 3-4 years, with 100% growth possible in Hungary.
Oracle offers its CRM-software system to companies with annual sales of Ft 10 billion or more. There are more than 1,000 CRM service providers in Hungary.
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