According to figures covering the period from July 2017 to June 2018, Hungarians bought 18 million frozen pizzas, a 12% growth compared to a year before. The growth was even higher in terms of value, at HUF 8 billion, a 17% increase year-on-year, Nielsen said, cited by news portal index.hu.
The most popular were pizzas with ham, with a market share of one quarter of the total amount sold. Second ranked was salami-topped pizza, followed by other flavors (Hawaii, quattro formaggi etc). Also present in the top five was Margherita pizza.
Most of the sales, 42%, were registered in Budapest and its vicinity. Two-thirds were sold in discount shops and supermarkets.
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