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According to Wolt’s 2025 year-end summary, among technical goods customers most often ordered phone chargers, while room fans proved especially popular during the summer months on the quick-commerce platform.
While burgers and pizza again ranked as the two most popular food choices among Hungarian users in 2025, Wolt’s role as a quick-commerce platform continued to strengthen, the company tells the BBJ. On average, every fourth order placed last year was for non-restaurant items.
The largest order by item count was placed at a pizzeria, where one customer had 60 pizzas delivered through the app. The highest-value order, worth roughly HUF 3 million, was placed with a Japanese restaurant. In 2025, Hungarian users most frequently ordered food on Fridays, while Tuesdays typically saw the fewest orders arriving at restaurants on the platform.
Gourmet home cooking is gaining ground in Hungary. The fact that delicatessen shops ranked as the third most popular category on Wolt based on annual statistics suggests that more consumers are ordering high-quality ingredients to prepare their own meals at home.
Traditional Hungarian dishes have not faded in popularity either. According to Wolt’s 2025 data, they ranked as the fourth most-ordered category in Hungary. Notably, Hungarian cuisine is also among the most popular choices for Wolt users in Poland, and it ranks highly as well in Slovakia, Norway, Germany and Serbia.
Mineral water and soft drinks were by far the most frequently delivered products from the Wolt Market online supermarket, an understandable trend, given the effort required to carry eight to 10 bottles home.
Depending on the size and total weight of an order, Wolt uses bicycle, motorcycle or car couriers for supermarket deliveries. As a result, one customer was able to place a grocery order worth HUF 1.9 million from a Tesco store in the Csepel district of Budapest last year.
Pregnancy Tests, an iPhone 17 and Fresh Hay for the Rabbit
More than half of Wolt customers purchased at least one non-food item in 2025, including electronics, beauty products, toys or even bouquets of flowers. Among flowers, roses, tulips and houseplants were the most popular choices.
Pet supplies were also in high demand. Customers most frequently ordered hay, cat litter and cat food, a trend indicating that alongside cats, more Hungarian households are caring for rabbits, for whom high-quality hay is a vital food source.
Pharmacies saw steady demand throughout the year for pregnancy tests, nasal sprays, cough syrups and COVID-19 tests. In the beauty category, nail files and nail polish, hair conditioners and perfumes were the most sought-after products.
While ordering a premium smartphone via courier is no longer unusual, many customers purchased the latest iPhone 17 through Wolt, phone chargers, instant film cameras, room fans and wireless earbuds topped overall electronics sales in 2025.
In the toy category, board games proved the most popular. Hungarian users’ favorite titles included Unstable Unicorns, The Mind, The Chameleon, 7 Wonders Duel and Sky Team. More than 200 of these games were ordered through Wolt, many likely ending up under Christmas trees.
“The rise of gourmet ingredients, everyday grocery shopping and non-food products shows that quick commerce is increasingly becoming part of conscious consumption. Wolt’s goal is to make everything customers might need at any given moment available within a single app — quickly, reliably and simply,” said Orsolya Hartyányi, managing director of Wolt Hungary.
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