Dreher, which became a member of Japanʼs Asahi Group in spring 2017, wants to brew more premium and super-premium beers, as well as importing internationally known brands.
Peroni Nastro Azzurro, which Dreher will import, is sold in more than 70 countries around the world.
Dreher sold 2.3 million hectolitres of beer in Hungary last year, giving it a 34.7% market share.
Producing journalism that is worthy of the name is a costly business. For over 30 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.
