Veszprém-Balaton 2023 European Capital of Culture Program Launched

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The Veszprém-Balaton 2023 European Capital of Culture program was launched in Veszprém (about 96 km southwest of Budapest) on Saturday, according to a report by state news wire MTI.

The program, backed by a budget of HUF 74 billion, including HUF 72 bln in central government support, involves over 3,000 events, Alíz Markovits, who heads project company Veszprém-Balaton 2023, said.

The project aims to make Veszprém, together with the region, a "new cultural hub of Europe".

The European Union designates European Capitals of Culture each year to highlight the diversity of cultures in Europe and celebrate the cultural features Europeans share. The other cities sharing the designation in 2023 are Elefsina, Greece, and Timisoara, Romania.

Becoming a European Capital of Culture can raise a city's international profile and boost tourism, as well as generate big local investments. The city of Pécs (169 km south of Budapest) was a European Capital of Culture in 2010.

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