Simple, an application that specializes in purchasing goods through mobile phones, is adding Bookline as a separate function to its services. Secure payment is provided for the application by OTP Mobil. 

Although mobiles are being used more frequently for surfing the internet than desktops nowadays, Bookline says that, up to now, payments have rarely been made via handsets due to the hassle involved. Additionally, people seem to have been reluctant to enter their bank card data into mobile device in a public space. The new system should get around both problems, Bookline says.